I get brands found, cited and recommended in AI search and on Google
I’m George Chrysochou, a consultant in answer engine optimization (AEO), generative engine optimization (GEO), and search engine optimization (SEO), with 13+ years of full-stack search experience. I build the AI search tools I run my programs on, and hundreds of SEO professionals use them.
- 13+ years in search
- Lead AEO and GEO at Calendly
- Former Chief AI Officer at Financer.com
The record in numbers
13+
years in full-stack search
100+
SEO experts and content writers led across 23 countries
16,673%
organic search growth for a crypto news site in 111 days
400,005
sessions in a single day for the same site
140,000+
articles generated with tools I built
24 → 74
Domain Rating grown at Financer
10+
years in off-page SEO and link building
22
professional certifications
I build the tools my programs run on
Since 2022 I have built and run my own AEO, GEO and SEO tools, and hundreds of SEO professionals worldwide now use them. The custom generative AI tools I built for internal use serve 100+ SEO experts and have generated 140,000+ articles.
- AI citation tracking
- Entity and schema coverage
- Content mapping
- Keyword research
- Competitive analysis
100+
Since 2019 I have set the AEO, GEO, SEO, marketing and automation strategy for a team of 100+ experts across 23 countries.
Tools, certifications and skills
The tools I work in every day, the certifications behind the work, and the skills my programs run on.
Tools I work with
- AI search data Ahrefs Brand Radar, the Ahrefs and DataForSEO APIs, and my own AEO tools
- SEO research and audits Ahrefs, Semrush, Screaming Frog, Sitebulb, Google Search Console
- Analytics and reporting Google Analytics 4, Looker Studio, Google Sheets
- Conversion tracking RedTrack, Voluum, WeCanTrack, AnyTrack
- AI and automation Claude and OpenAI APIs, Zapier, Pipedream
- Platforms WordPress, Webflow, Shopify, Next.js, Ghost
Certifications
22 professional certifications, most recent and most relevant first:
- Integrating Generative AI into Business Strategy (HRCI, 2025)
- Generative AI vs. Traditional AI (NASBA, 2025)
- Thriving as a Project Manager in the Age of AI (PMI, 2025)
- Agile Project Management Professional Certificate (Atlassian, 2025)
- Scaling Generative AI (PMI, 2024)
- Career Essentials in Generative AI (Microsoft and LinkedIn, 2024)
- Generative AI and Prompt Engineering (LearnPrompting.org, 2023)
- Google Analytics Certification (Google, 2024)
- Google Ads Partner (Google, 2015 to 2023)
Skills
AEO, GEO, and SEO, run as one program
Every engagement starts with the AEO & SEO Industry Report. From there a program runs in phases, with link building and tracking added where they pay off.
Optimizing for ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot and Google Search.
The AEO & SEO Industry Report
About two weeks. AEO Metrics for up to 100 direct and indirect competitors across more than 50 AEO, GEO and SEO metrics, a competitive report that analyses them, and a one-hour call to walk you through what it means.
About two weeks · One-hour call
AEO strategy and technical audit
Month one of a program: an AEO and SEO site audit, sitemap and crawl analysis, competitor content and backlink analysis, and a prioritized strategy with a technical implementation tracker.
Read more → 02Keyword research and content planning
Month two: keyword research by topic pillar, a keyword map, a content plan and calendar, and the AI content tool and guidelines your team writes with.
Read more → 03Content optimization and reporting
From month three: a brief for every page published or updated, on-page checks, refreshed research and plans, and monthly competitive and progress reports.
Read more → 04AI visibility tracking
Share of answers and citations across the major AI engines, measured every month against your competitors on a researched set of buyer prompts.
Read more → 05Link building and digital PR
Organic links through journalist outreach, run with a custom AI PR tool, and editorial placements on relevant niche sites, each tracked and reported monthly.
Read more → 06Conversion tracking and attribution
Source-segmented, cookieless, server-side tracking that separates AI-search traffic from every other channel, connected to Google Analytics and Looker Studio.
Read more →How AI search decides which brands to cite
An AI assistant builds each answer from sources it trusts on the topic, then quotes the passage that fits the question. Those sources come from search indexes, so strong SEO is the entry ticket, and entities, structure and authority decide who gets quoted. Every program works on those signals directly, in four stages.
01
Measure
Baseline citations and share of voice across ChatGPT, Perplexity, Gemini and Google AI Overviews, against the competitors taking those answers.
02
Map
Find the entities, fan-out queries and content gaps that decide retrieval, and plan core and supporting keywords for every topic.
03
Build
Close the gaps with entity and schema coverage, content structured for extraction, site architecture and the authority pointing at it.
04
Track
Report citations, share of voice, AI referral traffic and conversions every month, on server-side tracking.
Results from recent programs
Client names are withheld where the engagement requires it. Every figure comes from real work, and each case study shows the detail.
16,673%
Organic search sessions for a crypto news site in a 111-day campaign, from 66,656 to 11.2 million, with display ad revenue up 20,137%.
Read the case study → SEO · Giveaways0 → 24K
Monthly users for Giveawaylisting.com, a sweepstakes site that started with no content, with Domain Rating from 2 to 35 and annual revenue up 595%.
Read the case study → SEO · AI SaaS1,235%
Quarterly user growth for a new AI SaaS site, with free trial signups up 755.6% and Domain Rating from 1 to 35.
Read the case study → SEO · Travel+247%
Monthly gross booking revenue for a travel agency site in six months, with completed bookings up 209.1%.
Read the case study → SEO · E-commerce+128.6%
Monthly online revenue for a supplement e-commerce brand, with SEO customer acquisition cost down 37.2%.
Read the case study → AEO · Publishing9% → 41%
Share of voice in AI answers for a leading news portal against its top five competitors, with 120+ queries moved into cited positions.
Read the case study →Calendly
At Calendly, the AEO program grew monthly recurring revenue and yearly organic product signups, lowered customer acquisition cost, and raised the share of organic marketing qualified leads that became sales qualified.
All case studiesThe experience behind every program
I founded Sociobright, the consultancy I run my AEO, GEO and SEO programs through. I led AEO and GEO at Calendly, one of the most recognizable SaaS platforms in the world, and before that built the AI and answer engine optimization function at Financer.com as Chief AI Officer, after running its SEO and marketing across 26 countries. Today I also lead AEO and SEO programs at Ladder, a leading growth marketing agency whose clients include Google, Meta, Nestlé, Booking.com and HSBC.
Roles
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Ladder
AEO, GEO, SEO Consultant, leading AEO and SEO for the agency’s clients
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Calendly
Lead AEO and GEO Contractor
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Financer.com
Chief AI Officer, AEO and GEO
-
Sociobright
Founder, CEO and AEO/GEO Director
Guides and research on AI search
AEO strategy: how to build one and run it in 90 days
An AEO strategy in five steps and a 90-day plan: choose the prompts, measure a baseline, diagnose the gaps, order the work and review it every month.AI content strategy: planning content around the questions behind a prompt
AI content strategy: how to plan content around the questions behind a prompt, one page per intent, what AI should draft and what only you can write.What an AEO consultant does, and how to hire one
What an AEO consultant does, how the work differs from SEO, the questions to ask before you hire one, and the red flags Google itself warns about.Before you get in touch
Who is George Chrysochou?
I’m an AEO, GEO, SEO Consultant based in Paphos, Cyprus, with 13+ years of full-stack search experience. I led AEO and GEO at Calendly in 2025, I am CEO of Sociobright Ltd and ANAI AI Ltd, and I build the AI search tools I run my programs on.
What does an AEO, GEO, SEO Consultant do?
Gets a brand named and linked inside AI answers and ranked in search results. The work covers entities, structured data, content that engines can quote, site architecture, authority, and the tracking that shows whether citations and traffic moved.
How does an engagement start?
With the AEO & SEO Industry Report: two weeks to measure where your brand stands in AI answers, analyse the competitors taking those citations, and walk through the findings on a one-hour call. If the picture justifies a program, it runs monthly from there.
Which AI platforms do you optimize for?
ChatGPT, Perplexity, Gemini and Google AI Overviews, alongside Google and Bing search, the indexes these assistants draw on.
How do you measure results?
I track a defined set of priority queries across the major engines, record whether the brand is mentioned and whether it is cited with a link, and compare that with the competitors appearing instead. AI referral traffic is separated in analytics with server-side tracking, so its effect on leads shows too.