Link building and digital PR
Short answer
Organic links through journalist outreach, run with a custom AI PR tool, and editorial placements on relevant niche sites, each tracked and reported monthly. Authority that answer engines and search engines both read, built on more than ten years of off-page search engine optimization (SEO).
What the work covers
Two tracks, added to a program where they pay off. Digital PR: a PR and media specialist answers journalist enquiries in your field with your data and expertise, supported by a custom AI tool that finds and qualifies the enquiries, so the links arrive through editorial coverage. Editorial placements: a link builder selects relevant niche sites, secures the placements and tracks each one, with a custom tool for the selection and the tracking. Both tracks report monthly, link by link.
How it is measured
Referring domains and their Domain Rating, each link’s placement and relevance, and the movement in rankings and citations on the pages the links point at, reported monthly.
Questions I get asked
Do links still matter for AI search?
Yes. Answer engines retrieve from search indexes and weigh authority the way search engines do, so the sources they trust are the ones other trusted sites point at. Links also carry your brand into the pages the engines read about your category.
What kind of sites?
Relevant ones: the publications and niche sites your buyers read, chosen for topical fit before anything else.
How is it reported?
Every link, with the site, its Domain Rating, the page it points at and the date, in the monthly report.