Giveawaylisting.com: from zero content to 24,000 monthly users
24,000
monthly users, from near zero
2 → 35
Domain Rating
+595%
combined annual revenue, from $4,730 to $32,888
The client
Giveawaylisting.com works in the giveaways and sweepstakes niche. When Amazon ended its promotional giveaways, the site was left with no content and no traffic, and it came to me with a Domain Rating of 2 and very little room to grow.
The strategy
I built a content strategy of more than 100 researched, SEO-optimized giveaway guides across a wide range of topics, in three languages. Alongside it, I improved on-page SEO, Core Web Vitals and page speed.
The results
Over the three-year engagement, 2022 to 2025:
- Monthly users from near zero to 24,000
- Domain Rating from 2 to 35
- Yearly users up 353% year over year, in the most recent campaign year
- Yearly events up 410% year over year, in the most recent campaign year
- Affiliate lead submissions (CPA) up 260%, from 2,500 to 9,000 a year
- Affiliate revenue up 440%, from $3,800 to $20,520, from more leads and a higher average payout per lead, from $1.52 to $2.28
- Display ad revenue up 660%, from $680 to $5,168 a year
- Sponsored giveaway revenue up 2,780%, from $250 to $7,200 a year
Combined annual revenue from affiliates, display ads and sponsored giveaways grew from $4,730 to $32,888, up 595%. The site is now a leading brand in its niche and outranks much older competitors in organic search.