CV and achievements
The full record: roles, dates, outcomes, education and certifications. Thirteen years of search work, from a jewelry e-commerce site in Cyprus to answer engine optimization at Calendly and Ladder.
Roles
AEO, GEO, SEO Consultant, Ladder
February 2026 to present. Remote.
Leading AEO and SEO programs for the clients of Ladder, a leading growth marketing agency whose clients include Google, Meta, Nestlé, Booking.com and HSBC, on my own tooling and method.
CEO, CTO and AEO/GEO Director, Sociobright Ltd
August 2015 to present. Paphos, Cyprus.
The consultancy I founded and run. AEO, GEO, and SEO strategy and consulting, custom AI tool development, WordPress and web development, custom reporting and content management tooling, AI workflow automation, team leadership and recruitment. Sociobright is the operational hub for my consulting contracts and the place my tooling gets built.
CEO and Project Manager, ANAI AI Ltd
August 2025 to present. Cyprus.
Product vision and roadmap, cross-functional team leadership and recruitment, agile project management, AI product architecture oversight, growth strategy and go-to-market, strategic partnerships, financial planning.
Lead AEO and GEO Contractor, Calendly
January 2025 to January 2026. Remote, part time.
Answer engine optimization across ChatGPT, Perplexity, Gemini and Google AI Overviews. AI citation tracking and share-of-voice monitoring, entity and schema coverage, llms.txt, content structured for answer extraction, AEO and GEO technical audits, AI agents for citation and competitor analysis, on-page and off-page AEO, content strategy, and visibility reporting.
Outcome: the program grew monthly recurring revenue and total yearly organic product signups, lowered customer acquisition cost, and improved the rate at which organic marketing qualified leads became sales qualified leads.
Chief AI Officer, AEO and GEO, Financer.com Ltd
August 2022 to April 2024. Remote, part time.
Built the AI and answer engine optimization function from nothing. Generative AI tooling for citation tracking and content, AEO and GEO strategy, AI search visibility, prompt engineering, AI web API development, workflow automation, on-page and off-page SEO, link building strategy and outreach, editorial direction, analytics and reporting.
CMO and SEO Manager, Financer.com Ltd
January 2015 to April 2024. Remote.
SEO and marketing strategy across 26 countries. Content and editorial strategy, on-page and off-page SEO, link building campaigns, keyword research and competitive analysis, automation research and development, growth hacking, technical writing, PPC, web analytics and conversion tracking, email automation and outreach.
Outcome across both Financer roles: scaled the brand from a startup to a market leader in 26 countries, grew Domain Rating from 24 to 74, and managed a content team of more than 100 writers and specialists. Organic click-through rate, non-branded traffic share, high-intent rankings and engagement rate all rose, which lifted affiliate revenue, earnings per click and merchant conversion rates.
Web Developer and SEO Director, LefkaraSilver.com
September 2013 to February 2024. Cyprus.
WordPress e-commerce development, SEO strategy, site performance, UX, analytics, keyword research, backlink strategy and schema markup for a Cypriot silver jewelry business.
Research Assistant, California Department of Public Health
2013. California, United States.
Academic paper review, research design and methodology, data collection and analysis, statistical software, literature review, database construction and management, report writing, health policy research.
In numbers
13+
years in full-stack search, more than ten of them in off-page SEO and link building
26
country markets run at Financer, with Domain Rating from 24 to 74
100+
SEO and content specialists led across 23 countries, one team
50,000+
hybrid AI pages generated by the tools I built for the 100+ SEO experts who use them
Results
Client names are withheld where the engagement requires it. Every figure is from the engagement’s own record.
AEO and GEO outcomes
At Calendly, in 2025, the answer engine optimization program grew monthly recurring revenue and yearly organic product signups, lowered customer acquisition cost, and improved the rate at which organic marketing qualified leads became sales qualified leads.
At Financer, from 2022 to 2024, I built the AI and answer engine optimization function from nothing: generative AI tooling for citation tracking and content, prompt engineering, API work, and the company’s first AEO strategy.
A leading news portal: share of voice in AI answers from 9% to 41% against its top five competitors, with 120+ queries moved into cited positions through entity coverage and llms.txt.
Organic growth
A crypto news site: organic search sessions up 16,673%, from 66,656 to 11,179,988, in a 111-day campaign, with a peak of 400,005 sessions in one day and direct traffic up 19,104%.
Giveawaylisting.com, a sweepstakes site: from near zero monthly users to 24,000 and from Domain Rating 2 to 35 over a three-year engagement, 2022 to 2025, with combined annual revenue up 595%.
A new AI SaaS site: users up 1,235.3% to 9,000 in one quarter, free trial signups up 755.6%, monthly recurring revenue up 552.9% and Domain Rating from 1 to 35.
A travel agency site: monthly gross booking revenue up 247.2% and completed bookings up 209.1% in six months, with 50+ backlinks from sites with a Domain Rating of 25 or higher.
A nutrition supplement e-commerce brand: monthly online revenue up 128.6%, SEO customer acquisition cost down 37.2% and average order value up 43.6%.
A national e-commerce retailer in electronics and appliances: organic traffic from 25,000 to 48,000 monthly sessions, up 92%, over a four-year engagement, 2018 to 2022, with growth in organic revenue, average order value, return on ad spend and conversion rate.
Tools and team
Custom generative AI tools used internally by 100+ SEO experts, which have generated 50,000+ hybrid AI pages. The AEO, GEO and SEO tools I build are used by hundreds of SEO professionals worldwide and have been in production since 2022.
AEO, GEO, SEO, marketing and automation strategy for a team of 100+ experts across 23 countries since 2019, the same team as the Financer content team above.
Launched the highest-rated Android social app in Cyprus: 4.9 out of 5, 150,000 downloads. Designed and developed 50+ websites.
Education
M.Sc. Entrepreneurship, EDHEC Business School, France, 2012 to 2013.
B.Sc. International and European Economic Studies, University of Cyprus, 2007 to 2011.
Certificate in Innovation and Entrepreneurship, University of San Francisco, 2013.
Tools, certifications and skills
The full set, past and present.
Tools I work with
- AI search data Ahrefs Brand Radar, the Ahrefs and DataForSEO APIs, and my own AEO tools
- SEO research and audits Ahrefs, Semrush, Screaming Frog, Sitebulb, Google Search Console
- Analytics and reporting Google Analytics 4, Looker Studio, Google Sheets
- Conversion tracking RedTrack, Voluum, WeCanTrack, AnyTrack
- AI and automation Claude and OpenAI APIs, Zapier, Pipedream
- Platforms WordPress, Webflow, Shopify, Next.js, Ghost
Certifications
22 professional certifications, the most recent first.
- Integrating Generative AI into Business Strategy (HRCI, 2025); Generative AI vs. Traditional AI (NASBA, 2025); Synthetic Data: Advanced Concepts and Applications (PMI, 2025)
- Agile Project Management Professional Certificate (Atlassian, 2025); IT Leadership Professional Certificate (ServiceNow, 2025); Program Management for IT Professionals (LinkedIn, 2025); Agile Project Management with Jira Cloud (Atlassian, 2025); Thriving as a Project Manager in the Age of AI (PMI, 2025)
- Scaling Generative AI: Building a Strategy for Adoption and Expansion (PMI, 2024); Career Essentials in Generative AI by Microsoft and LinkedIn (Microsoft and LinkedIn, 2024); Generative AI for Business Leaders (LinkedIn, 2024); Generative AI and Prompt Engineering (LearnPrompting.org, 2023)
- Google Analytics Certification (Google, 2024); Google Ads Partner (Google, Cyprus, 2015 to 2023); Certificates of Achievement in AdWords Fundamentals, Mobile Advertising, Shopping Advertising, Video Advertising and Google Analytics (Google, Cyprus, 2015 to 2018)
- Complete A.I. and Machine Learning, Data Science Bootcamp (Udemy, 2024); Machine Learning and AI Foundations: Prediction, Causation, and Statistical Inference (NASBA, 2024); Mastering OpenAI Python APIs: Unleash ChatGPT and GPT4 (Udemy, 2024)