About George Chrysochou

How I got here

I started in search in 2013, after a master’s in entrepreneurship at EDHEC in France, building and optimizing a jewelry e-commerce site in Cyprus. In 2015 I founded Sociobright, my consultancy, and joined Financer as CMO and SEO manager.

Financer was where the scale arrived. I ran SEO and marketing across 26 countries, grew the domain rating from 24 to 74, and managed a content team that grew past a hundred writers and specialists across 23 countries. In 2022 I became Financer’s Chief AI Officer and built the company’s AI and answer engine optimization function from nothing: generative AI tooling for citation tracking and content, prompt engineering, API work, and its first AEO strategy.

That was the turn. Generative search was arriving, almost nobody was measuring it, and the tooling to do it did not exist yet, so I built it. Those tools have been in production since 2022 and hundreds of SEO professionals use them now.

In 2025 I spent a year as lead AEO and GEO contractor at Calendly, one of the most recognizable SaaS platforms in the world, running answer engine optimization across ChatGPT, Perplexity, Gemini and Google AI Overviews. The program grew monthly recurring revenue and yearly organic product signups, lowered customer acquisition cost, and improved the rate at which organic leads turned into sales conversations.

I am also CEO of ANAI AI, where I work on AI product rather than AI search. It keeps me close to how these systems are actually built, which turns out to matter a great deal when the job is persuading them to cite you.

How I work

I run programs. An audit hands you a document. A program measures where you stand, changes the things that move the number, and reports on whether the number moved. If you want a document, there are cheaper people than me.

I work part time, up to 25 hours a week across everything, and I prefer ten to twenty. I would rather be honest about capacity than be late.

I work in the open. You get the tracker, the reasoning and the figures, including the ones that did not move. Clients who have worked with agencies that only report wins tend to find this unfamiliar at first.