Structured data
Answer engine optimization
Updated 30 October 2026
Schema markup for AI search: what it does and where it stops
Schema markup for AI search: what Google, Bing and ChatGPT do with structured data, the types that matter for entities, and where markup stops helping.
Answer engine optimization
Updated 30 October 2026
Entity SEO for AI search: finding and closing entity gaps
Entity SEO for AI search: how Google and AI assistants see brands as entities, how to find the gaps that keep you out of answers, and how to close them.Start with a conversation
Send me your domain and the questions your buyers ask before they buy. I will look at how your brand appears in AI answers today and tell you whether a program is worth running.
Message me on LinkedIn What to include in a first message