Content strategy
Answer engine optimization
Updated 30 October 2026
AI content strategy: planning content around the questions behind a prompt
AI content strategy: how to plan content around the questions behind a prompt, one page per intent, what AI should draft and what only you can write.
Answer engine optimization
Updated 30 October 2026
What an AEO consultant does, and how to hire one
What an AEO consultant does, how the work differs from SEO, the questions to ask before you hire one, and the red flags Google itself warns about.
SEO
Updated 30 October 2026
Topical authority for AI search: how to own a subject
Topical authority for AI search: what the term means, what Google and the 2026 studies show, and how to build it and measure it, step by step.
Answer engine optimization
Updated 28 October 2026
How to show up in Google AI Overviews
How to show up in Google AI Overviews and AI Mode: the eligibility rules, what Google's guide says works, why ranking is not enough, and how to measure it.
Answer engine optimization
Updated 30 October 2026
Entity SEO for AI search: finding and closing entity gaps
Entity SEO for AI search: how Google and AI assistants see brands as entities, how to find the gaps that keep you out of answers, and how to close them.
Generative engine optimization
Updated 30 October 2026
Query fan-out: how one question becomes twenty searches
Query fan-out explained: how ChatGPT, Gemini and Google's AI Mode turn one question into many searches, what the data shows, and how to plan content for it.
Generative engine optimization
Updated 29 October 2026
Generative engine optimization: how AI assistants choose sources
Generative engine optimization (GEO) explained: how ChatGPT, Perplexity and Google's AI pick the sources they cite, what research shows, and how to be chosen.Start with a conversation
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