The AEO & SEO Industry Report
Short answer
The AEO & SEO Industry Report is where every engagement starts: AEO Metrics for up to 100 direct and indirect competitors across more than 50 answer engine optimization (AEO), generative engine optimization (GEO) and search engine optimization (SEO) metrics, a competitive report that analyses them, and a one-hour call to go through the findings. It takes about two weeks.
What the report covers
I build the competitor set with you: the brands you compete with for buyers, and the sites that take the citations in your category whether or not they sell what you sell. For each one I measure share of traffic, share of answers, the AEO gap, and citations and pages by engine, across Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot, together with the classical SEO metrics behind them.
The competitive report reads the numbers: who is being cited and why, where your brand is missing, which gaps are structural and which are content, and what a program would work on first. The call walks through it and answers your questions. It is part of the report.
How it is measured
The report is the baseline. Every later report in a program is compared against it, so the question of whether the work is working has a number from the first month, on the same queries and the same competitor set.
Why every engagement starts here
Neither of us should commit to a program before we know what the picture looks like. If the report shows a program is worth running, it becomes month one’s starting point. If it shows the gap is small or lies elsewhere, you have the analysis and the answer.
Questions I get asked
What do I receive?
The AEO Metrics for the competitor set, a written competitive report that analyses them, and a one-hour call to go through both. The call is inside the report.
How long does it take?
About two weeks from the day we agree the competitor set and the priority queries.
Do I have to continue into a program?
The report stands on its own. A program follows when the findings justify one and you want to run it, and the report is then month one’s starting point.