Travel agency site: 247% growth in monthly gross booking revenue
+247.2%
monthly gross booking revenue, from $23,654.95 to $82,135.50
+209.1%
completed tour bookings, from 11 to 34 a month
50+
backlinks from sites with Domain Rating 25+
The client
A travel agency with an older, underused website: little content, flat traffic and several on-page SEO problems. Several SEO agencies had worked on it over the years, and traffic had stayed flat throughout.
The strategy
I built three content clusters, more than 90 articles in total, each on one of the client’s highest booking-intent subcategories. Alongside the content I ran two link-building campaigns, a custom cold-email outreach sequence and PR outreach to authoritative sites and journalists, which earned 50+ high-quality backlinks from sites with a Domain Rating of 25 or higher within six months.
The results
Over the six-month engagement:
- Monthly users up 113.4%, reaching 7,500
- Views up 131.6%, reaching 12,000
- Event count up 124.3%, reaching 39,000
- Travel plan inquiries up 166.7%, from 51 to 136 a month
- Completed tour bookings up 209.1%, from 11 to 34 a month
- Monthly gross booking revenue up 247.2%, from $23,654.95 to $82,135.50
The site ended years of stagnation and started compounding month over month.